Scale your agritech business in worldwide high-tech horticulture hub
Explore why global innovators are landing and growing in Zuid-Holland
Why Zuid-Holland?
Within this concentrated region lies the world’s most advanced greenhouse cluster, backed by an innovation-first mindset, a deep talent pool, and strong public-private partnerships. Whether you’re a deeptech startup, greenhouse tech provider, or scaling agrifood company, Zuid-Holland offers everything you need to accelerate growth and impact.
The high-tech horticulture powerhouse of the Netherlands – concentrated in Zuid-Holland.
- 146,000 FTE employed across the horticulture value chain
- €28.4 billion in horticultural exports annually
- 4,000+ hectares of cutting-edge greenhouse production
- Home to top tech & biology firms active in sensors, automation, climate control, propagation and crop protection
- Global hub for sales of 85% of global high-tech greenhouse projects and the base for all major technology and biology integrators
- Diverse centres of excellence: from research to demonstration to commercial validation
- More than 70% of leading greenhouse technologists are based here
- Innovation at every level – from fundamental research to market-ready scale-ups
Located between Europe’s foremost logistics hub – the Port of Rotterdam, the world-renowned Wageningen University specializing in agriculture, and the celebrated high-tech sector centered around Delft University of Technology.
Whether you’re expanding into Europe or scouting your next R&D or distribution hub — this region gives you the tech, talent and access to thrive.
Discover partnerships and networks organisations, international companies that already have set up shop in our region, funding and incentives and talent and recruitment.
Global high-tech horticultural innovators are choosing Zuid-Holland
From crop robotics to next-gen lighting and AI-powered plant monitoring — international horticulture tech leaders are scaling in Zuid-Holland’s thriving ecosystem. Here’s how a few are already growing roots here:
- Harmoniz – transforming seed development with data: Harmoniz is advancing tomato seed innovation in Zuid-Holland through a co-created R&D hub with HortiTech and Metazet, enabling rapid breeding, mechanisation trials, and collaboration with local growers.
- RED Horticulture – smarter lighting for smarter growing: this French light tech company is scaling from Zuid-Holland with its dynamic LED solutions tailored to plant needs. RED chose this region for its world-leading greenhouse network and access to commercial pilots and innovation partners.
- Vivent Biosignals – AI meets plant health: Swiss biotech Vivent develops smart sensors and analytics that help growers monitor and improve crop health in real time. With local partnerships and access to horticultural testbeds in the region, they are validating and scaling their tech across greenhouse environments.
- Inaho – scaling precision robotics for crop inspection: the Japanese automated farming pioneer chose this region as its European hub to collaborate with greenhouse growers and R&D partners on its AI-driven harvesting and inspection solutions. Inaho uses Zuid-Holland’s testbeds and expertise to scale its AI-powered crop inspection robots.
Tap into our diverse Centers of Excellence in greenhouse technology
The greenhouse horticulture sector in our region is prospering through innovation and collaboration, driving accelerated innovation. Various centers of excellence in greenhouse technology specialize in development, valorization and demonstration, supporting a wide array of innovations: fundamental, applied, practical and commercial.
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Let’s make your landing a success
If you’re ready to explore soft landing support, partnership opportunities, or scaling from a trusted EU base — we’re here to help. Get in touch with our Foreign Investment Manager, Maarten Hermus. He will help you tap into the right networks, funding, facilities, and talent across Zuid-Holland.
