If you’re serious about horticulture, this is where you need to be
Companies in horticulture expand into Europe for a reason. Not just the market access; but the network, the expertise, and the pace at which things actually get done. We can help you land in the right place, connect with the right people, and grow from there.
“What I've seen so far, it looks like a Silicon Valley of tech, but for agriculture.”
Where the best technology, biology & logistics come together
The world’s most advanced greenhouse cluster isn’t spread across a continent. It sits within a 50km radius in South Holland; and that concentration is exactly what makes it work.
The numbers tell part of the story. 85% of global high-tech greenhouse projects originate here. €28.4 billion in horticultural exports leave this region every year. More than 146,000 people work across the full horticulture value chain: from fundamental research to commercial scale.
But what the numbers don’t show is the density of it all. The technology providers, biologists, growers, investors, and research institutions aren’t scattered; they’re neighbours. That proximity is what makes collaboration fast and innovation real.
This is the region where hard questions get answered. Not in theory, but in working greenhouses, field labs, and commercial pilots. Questions like:
- How do you use robotisation to tackle labour-intensive work?
- How do you grow food reliably when the climate keeps changing?
Not sure yet if this region is the right fit for you? That’s exactly the right moment to get in touch, not a reason to wait.
What we can do for you
Expanding into a new market sounds simple enough. In practice, it means navigating an unfamiliar network, finding partners who are actually the right fit, and avoiding the detours that cost you months.
That’s where we come in. InnovationQuarter is the regional development agency for South Holland. We know who’s who, what’s possible, and how to get things moving.
Here’s what that looks like in practice:
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We make the right introductions
We know the growers, the technology providers, the research institutions, and the investors in this region — and we make targeted introductions based on what you’re actually trying to build.
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We guide you through the practical steps of landing here
From your first orientation to your first local partnership: we help you navigate the region, understand the landscape, and move faster than you would on your own.
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We open doors that take years to find alone
The most valuable network here isn’t on a website. It’s built on trust and track record. We give you access to it from day one.
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Who we help
We work with horticulture companies that are serious about expanding into Europe. Whether you’re in technology, biology, automation, climate systems, or anywhere else along the value chain.
You know your product works. What you don’t have yet is a foothold: the local knowledge, the right contacts, and a clear picture of where you fit in the landscape here. That’s exactly where we start.
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Why we do this
As the regional development agency for South Holland, our job is to strengthen the region, which means we’re genuinely invested in helping the right companies land and grow here. We are a publicly funded company and don’t charge for our support. We work with you because it’s what we’re here for.
A list of cases
See it for yourself
Every year in early June, right before GreenTech Amsterdam, we open the doors to the most innovative greenhouse operations in the region. One day, fully immersive: this is what Dutch horticulture looks like up close. Watch the aftermovie and mark your calendars for 2027.
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A peek into the ecosystem
Discover the horticulture hubs
Want to know more?
In this guide you can read more about partner & network organisations, funding, incentives, and talent.
Get your guide Opent in een nieuw vensterInnovators that chose this region
Ready to explore what's possible here? Let's talk.
