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StoryPositive has settled in the Netherlands to facilitate positive management outcomes

StoryPositive has opened its European Headquarters in The Hague. A great result of the company’s internationalisation strategy which was supported by the British Embassy in The Hague, The Hague International Centre and InnovationQuarter.


The company’s outlines started in 2012 and evolved in what it is today: StoryPositive. With a simple ethos: help businesses achieve positive change management outcomes. A lot of Change Management initiatives are interpreted as having failed – they overrun, the budget is blown, or the delivery has too many defects. The real reasons change doesn’t deliver what is wanted are failry simple to understand and familiar:

  • Requirements aren’t fully understood, yet often expected to be exact
  • Outside events impact requirements
  • Estimates are seen as fixed
  • People leave, new people have new ideas and/or need time to come up to speed
  • Capacity constraints aren’t understood or honoured

“But it does not have to be that way. There are ways to get continual positive outcomes but they have to be learnt. That is why StoryPositive was set up: to deliver positive outcomes.” Sarah Corballis, Operations

Toby and Sarah

Both work with leadership to implement Organisational Change using Agile techniques such as Kanban and SCRUM. Their clients include leading Investment Banks, FinTech firms, Exchanges, Insurance Brokers, Underwriters, Consultancies, and Telecoms firms. Given their business expansion plans and fields of interest, StoryPositive attended CFS2020: the Cyber & Fintech Summit which was held earlier this year in The Hague and was organized by the British Embassy in The Hague.

Assistance from the local network

At CFS2020 StoryPositive connected with InnovationQuarter: the regional economic development and promotion agency for the Greater Rotterdam – The Hague area.  Among other activities, such as investment, innovation initiatives and outbound internationalisation, InnovationQuarter facilitates the process of setting up business in The Netherlands. Finding a suitable office location, incorporating a legal entity, registering at the Chamber of Commerce and opening a bank account belong to the possibilities, as well as getting connected in the regional ecosystem.

The Hague International Centre

The Hague International Centre is the point of contact for international staff of organisations and companies in The Hague, Delft, Leidschendam-Voorburg and Rijswijk. They offer information and guidance about living and working in The Hague region. The International Centre also takes care of formalities such as municipal registration, citizen service number (BSN) and issuance of residence permits. Moreover, they organise events to settle in The Hague region. Partners of the International Centre are ACCESS and the Immigration and Naturalisation Service (IND).

“The Quality of Life is great in The Hague. It is very easy to go from The Hague to Amsterdam or Rotterdam. I love it here and I am open to have meetings with C-level management about what Agile could mean to your company.” – Toby Corballis, Founder

Philip Meijer

Senior Account Manager Cybersecurity