Robots that feed the world
Story
As labour shortages intensify and demand for sustainable food production grows, automation in greenhouses is no longer optional; it’s essential. Four Growers, an American hightech horticulture scale-up, opens an office in the Netherlands as a European base in Zuid-Holland to tackle labour shortages and boost greenhouse productivity.
A strategic move to the heart of Dutch horticulture
Four Growers, a robotics company from Pittsburgh, Pennsylvania, has officially landed in Zuid-Holland. Known for their tomato-harvesting robots, the company has chosen this region, Zoetermeer to be precise, as their long-term European base. After a deployment at Syngenta Tomato Vision in Maasland, they’ve now also deployed a fleet in the Netherlands, registered a Dutch entity, and are setting up operations for R&D, marketing, sales, and service.
Curious about these robots in action? Watch this video of autonomous GR-200 robots harvesting tomatoes at Westburg BV. A commercial-scale deployment that shows how quickly AI-driven automation is transforming greenhouse farming from concept to reality.
Why here?
Four Growers’ choice of Zuid-Holland was no coincidence. The region offers a dense network of growers, research centres, and hightech-horticultural innovators. Since 2018, the company has been active in the Dutch ecosystem, participating in ecosystem webinars and Greentech sessions. With support from InnovationQuarter and local partners, Four Growers has now completed its landing, from Chamber of Commerce registration to team formation. Their arrival strengthens Zuid-Holland’s position as Europe’s leading hub for autonomous greenhouse systems and high-tech horticulture innovation.
What’s next? Growth, collaboration, and impact
Their ambition is to become a key player in Europe’s greenhouse automation landscape and help growers scale sustainably and become future proof. To do this, Four Growers is open to exploring partnerships.
Pittsburgh, Pennsylvania, where Four Growers originates, is one of the most advanced US states in robotisation and automation powered by artificial intelligence. “We believe in a future with fresh, local, sustainable produce and we’re here to help growers make that happen.”
– Brandon Contino, Co-Founder & CEO, Four Growers
InnovationQuarter’s role in supporting Four Growers’ landing in the region
“We’ve been in touch with Four Growers since 2018 and supported them throughout their journey. From ecosystem introductions and expert calls to helping them navigate the Dutch business landscape. It’s great to see them now fully established and ready to grow in our region. Their technology is a perfect fit for the challenges of low labour productivity and ambitions for the robotic cluster of our horticulture sector.”
– Maarten Hermus, Account Manager Foreign Investments, InnovationQuarter
Are you a grower, researcher, or a hightech-horticulture innovator in Zuid-Holland? Four Growers is actively seeking partners to co-develop the future of greenhouse automation solutions.
Want to learn more about HighTech Horticulture?
Exclusive: horticulture innovation tour
We are also organizing a limited-capacity innovation tour for international companies.
When you download the guide, you’ll automatically receive updates, including early access to apply for a seat.
Are you involved in hightech horticulture and interested in exploring potential business opportunities in the greater Rotterdam – The Hague area?
Reach out to Maarten Hermus for more information.
