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Highlights from the RSA Conference 2024: Cybersecurity Mission in San Francisco

Highlights from the RSA Conference 2024

Cybersecurity Mission in San Francisco

From May 5th to 10th, a strong Dutch delegation of over 100 participants from more than 30 organizations participated in a cybersecurity mission to San Francisco during the RSA Conference & Exhibition 2024. Organized in collaboration with the Ministry of Foreign Affairs, the Ministry of Economic Affairs and Climate Policy, Topsector ICT, Rijksdienst voor Ondernemend Nederland (RVO), Security Delta (HSD) and InnovationQuarter, the mission was part of the “Cybersecurity US roadmap”: a multiyear effort aimed at enhancing trade, innovation and knowledge sharing between the Netherlands and the U.S.

Cybersecurity remains a critical priority for the Netherlands, positioned as the digital gateway to Europe. This initiative is critical in the global fight to reduce cybercrime, secure digital infrastructures, and protect online privacy, ensuring a secure cyber environment.

Spotlight on Dutch Innovation at the NL Pavilion

The RSAC 2024 marked the sixth appearance of a Dutch delegation and the fourth occasion the Netherlands hosted the NL Pavilion. This hub featured seven Dutch companies: Attic Security, DTACT, IRM360, Keypasco, Orange Cyberdefense, ON2IT, and SecureMe2, each showcasing their leading-edge cybersecurity solutions, making it a focal point for knowledge and business exchange. Notable figures like Ernst Noorman, Ambassador-at-Large for Cyber Affairs, Dirk Janssen, Consul-General of the Netherlands, and Linda Gray Martin, Vice President of the RSA Conference, were present at the official opening of the pavilion, underscoring the Netherlands’ global significance in cybersecurity.

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Participant Testimonials

The mission to RSA Conference 2024 was highly successful, evidenced by the delegation’s active participation and positive feedback, including an overall mission rating of 8.56. With 80% of participating companies acquiring more than ten leads and anticipating contracts in the upcoming months, the event has solidified its reputation as a cornerstone for international cybersecurity collaboration and business development. In response to the question ‘Has the pavilion contributed to achieving your goals?’ the average rating is 4.125 out of a maximum score of 5. This indicates that overall, there is a high level of satisfaction with the pavilion.

“We love the fact that RSA offers an international platform, allowing for generating leads from all over the world. When considering internationalization, with not a particular target market in mind, RSA is the best way to find launching customers.”
Erik Remmelzwaal, Attic Security

“Participating in the Dutch trade mission to RSA 2024 provided us with significant global exposure as the only 100% European NDR vendor. This opportunity enhanced our international presence and underscored our unique position in the market. We would like to extend our sincere thanks to the organizers, partners, and supporters who made this incredible experience possible. Your dedication and efforts have been instrumental in this successful mission.”
Alexander Zwiep, SecureMe2

“The opportunity to present ourselves as a company to the American market through the NL pavilion has opened the door to this market and other markets due to the international nature of this exhibition. The combination of the pavilion and a trade mission has already generated other meaningful contacts.”
Marcel Lavalette, IRM360

“This is our first time to join the Dutch delegation to participate in RSAC 2024. The organizer is very attentive. The whole trip is not just about going to the well-designed exhibition hall to participate in the exhibition itself. Before departure, all members of the group can understand American culture and how to introduce our products to potential customers in the shortest time. When we arrived in the United States, different kinds of speeches and contacts with local resources were arranged. What was even better was that Consul General warmly welcomed and hung out with all group members at the residence of the Consul General and local bars.”
Chengi Lin, Keypasco

Building Connections and Knowledge Sharing

The mission commenced at the Consul General’s Residence, setting a welcoming tone for the subsequent week’s activities. Presentations on venture capital investments in cybersecurity and the U.S. cybersecurity ecosystem by industry experts, and a dedicated “NL Talks” event on “AI & Cybersecurity” highlighted the integration of AI technologies in governmental strategies. These events, along with visits to other international pavilions and other side events, fostered extensive knowledge exchange and opened numerous opportunities for collaboration and business development among cybersecurity professionals.

Secure your spot at RSAC 2025

Next year, the Netherlands Pavilion will be expanding, offering space for 8 to 12 companies. Registration is currently open. From April 28 to May 1, 2025, secure your own pod or explore other participation options. Act quickly to secure your spot, as several have already been claimed!

Get in touch

Martine Koole

Martine Koole

Projectmanager Internationalisering Cybersecurity