Xiaomi is an internet company that offers smart hardware such as smartphones, wearables and smart home devices, which are connected to the IoT platform of Xiaomi. The company, which is the 4th largest smartphone brand in Western Europe, wants to establish a trading hub in the Netherlands after its successful introduction to the European market in late 2017. The Hague emerged as the ideal location for business, close to both the port of Rotterdam and TU Delft.
With more than 235 million connected devices (excluding smartphones and laptops) on the largest consumer IoT platform in the world, Xiaomi has a strong global presence in more than 90 markets. In order to scale up further on the European market, the company selected the best logistics location, in the heart of the Dutch telecom cluster and in the vicinity of TU Delft and the surrounding high-tech cluster. With its extensive knowledge in the field of Internet of Things, Xiaomi is a valuable addition to the technology cluster in South Holland.
In addition to logistics activities, the Xiaomi office in The Hague will house the financial and legal activities here and expects to hire a large team of local employees over the next 3-5 years. In the Netherlands, Xiaomi products are available for purchase through various channels.
InnovationQuarter assisted Xiaomi, together with the Netherlands Foreign Investment Agency, the Municipality of The Hague and The Hague Business Agency, in selecting the right location in South Holland and assisted in establishing at the WTC in The Hague.
Chris van Voorden, head of internationalization at InnovationQuarter: “Xiaomi is a great addition to The Hague and the region. Xiaomi’s IoT expertise fits well in our Digital Technology sector. Our region’s location and logistics capabilities provide ideal conditions for Xiaomi in their success in the European market. ”