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Three South African companies have chosen The Hague and Leiden, cities in a unique delta region in the western part of Holland, as their next business opportunity in Europe. Yesterday during an official signing ceremony at the Volvo Ocean Race stopover in Cape Town, Hystead Limited, IoT.nxt, and NuvaLaw officially announced their expansion to The Hague region. The City of The Hague, The Netherlands Foreign Investment Agency (NFIA), The Hague Business Agency, and InnovationQuarter are proud to have been actively involved in attracting South African companies to this region.

Three South African companies open offices in The Hague region

From left to right: Wayne Abegglen (Regional Property Executive Hyprop Investments Ltd.), Guido Landheer (Director of Economic Diplomacy and Transition), Karsten Klein
(Deputy Mayor The Hague), Maruis Conradie (Strategy Director NuvaLaw), Jeroen Nijland (Commissioner NFIA).

“We are looking forward to Hystead, IoT.nxt, and NuvaLaw joining professional and creative forces with other Dutch and international businesses in The Hague, and nearby cities such as Leiden.” They are a great addition to our innovative and fast-growing ecosystem in this region”, commented The Hague’s Deputy Mayor Karsten Klein. Expanding to The Hague region The three diverse companies are a boost for the region, and are deemed to have a beneficial impact on the Dutch economy. Hystead Limited is a leading specialist shopping centre fund that operates a portfolio of shopping centres in South-Eastern Europe. They are planning on opening one of their management offices in The Hague. IoT.nxt is a provider of a globally leading IoT platform that enables companies to integrate and leverage all of their existing investments and systems – the enabler of rapid digitization and embracing of the 4th industrial revolution.

NuvaLaw is a LegalTech company that designs and implements digital platforms that transform the way the legal information exchange is managed and how disputes are settled. It is currently focused on reducing inter-party costs between insurers. The company is an alumnus of the Startupbootcamp in London and is also engaging with The Hague Institute for Innovation in Law. NuvaLaw will set up in Leiden to initially partner with large insurance companies in The Netherlands, especially in The Hague and Leiden.

“We are very excited to establish one of our management offices in The Hague to look after our growing SEE shopping centre portfolio,” said Yvette van der Merwe, COO Hystead. “Our office in The Hague will function as the base for international expansion. We are specifically building partnership with world leading system integrators in the field of IoT. These partnerships will allow us to scale up even faster and enable more businesses to access the benefits of our IoT solution,” commented the company’s CMO Joe Bester.

“We like the open innovation that takes place in the Netherlands. The Hague region is especially attractive as it hosts many of the big insurance companies with whom we hope to partner. Collaboration and Access to Justice are part of our company DNA and so this region is a natural cultural fit for us as we expand into Europe,” explained Maruis Conradie, Strategy Director at NuvaLaw.

Volvo Ocean Race 2017

Dutch Economic Mission

The City of The Hague is in collaboration with The Netherlands Enterprise Agency in Cape Town for a Dutch Economic Trade Mission focusing on water and technology-oriented products, services and solutions, or companies that can contribute to a future-proof society. Over 20 companies travelled together with the City of The Hague and The Hague Business Agency to Cape Town. The Mission comes together with one of the official stops of the Volvo Ocean Race. The Hague will be the final destination for the finish of the Volvo Ocean Race in 2018.

“During the economic mission we look at the international opportunities in Cape Town and South Africa, but we also want to be an attractive location for South African companies that want to expand to Europe. It’s wonderful to experience the business opportunities the Volvo Ocean Race creates in light of the 2018 finish in The Hague.” Karsten Klein Deputy Mayor The Hague.