Online kick-off multi-year international business program to Germany
The German market offers attractive growth opportunities for Dutch cybersecurity companies. However, to be able to enter the German market successfully, these companies must be well prepared. That is why InnovationQuarter, The Hague Security Delta and RVO are working with the Consulate-General in Munich to support a cluster of Dutch cybersecurity companies in their collective entry into the German market.
On Tuesday, September 22, the Consul-General Paul Ymkers of Germany was introduced to the cybersecurity community in The Hague via a virtual meeting. The online session was all about forming a cluster to collectively enter the German cybersecurity market. In addition, the multi-year program that InnovationQuarter is currently developing in collaboration with The Hague Security Delta and RVO was discussed. Initially, the intention was that the Consul would physically visit The Hague, but due to the recent measures surrounding the Corona virus, the meeting was organized online.
Trends and business opportunities in Germany
Fifteen cybersecurity companies joined this online meeting. There was also a strong representation from InnovationQuarter, The Hague Security Delta, RVO and the Consulate General in Munich.
Paul Ymkers and Marlou Peters (economic department) kicked off the meeting by discussing recent developments in cybersecurity in Southern Germany. Important themes in this were the growing interest in cybersecurity problems and the large amount of financial resources that the German government makes available to fight cybercrime. The corona crisis was also discussed – especially the German digitization battle was considered important. It is therefore expected that digitization and the associated cybersecurity risks in the post-corona era will create important opportunities for the Dutch cybersecurity business community.
The purpose of the meeting was to inform cybersecurity companies about the 3-year program to structurally target the German market in the form of a cluster. During the meeting, Marijn Leijten (InnovationQuarter) discussed the details of this program with the companies, and a discussion started about a collective versus individual approach to international growth. Bart Hofenk (RVO) further explained the Partners in International Business (PIB) program and explained the objectives of the program from a public perspective.
The process has officially started with the kick-off of the multi-year project. 5 companies have already joined the cluster – until October 1, cyber companies interested in this program can still report to Marijn or Isabel of InnovationQuarter.
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