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Dutch horticultural trade mission to India

As part of the Partners in Business NLHortiRiad2India – a multi-year public-private partnership to position the Dutch horticultural sector as a partner for India to meet their increasing demand for fresh, safe and nutritious fruits and vegetables – a trade mission to India has kicked off from 15-20 November 2022.

Food safety is one of the spearheads of the Indian government, and there is a growing middle class in India demanding sustainable, clean, and locally produced food. This growing demand cannot yet be met by India’s horticulture sector as it is still developing. Moreover, climate change is putting increasing pressure on available resources, such as water.

This presents a great opportunity for the Dutch horticultural sector to export and implement knowledge, technology, services, and concepts in India as a forerunner in the world. This public-private partnership offers mid- and high-tech solutions for growers, investors, and retailers in India to produce more sustainably and safely with less use of resources. Ultimately, this will also contribute to the earning power of Indian producers.

Together with Netherlands Embassy in India an interesting program has been put together around the Bangalore Tech Summit, Asia’s largest Tech Event.

The NLHortiRoad2India is part of Netherlands Enterprise Agency (RVO)’s Partners for International Business (PIB) program. Through collaboration and knowledge sharing, HortiRoad2India, led by Dutch Greenhouse Delta (DGD), InnovationQuarter, and Rotterdam Partners will contribute to solutions to food challenges in India with a series of activities and programs. This program will strengthen long-term partnerships between the two countries and promote awareness of Dutch technology and know-how.

The mission is organized by Dutch Greenhouse Delta, the Consulate-General of the Kingdom of the Netherlands in BengaluruRotterdam Partners, and the Dutch Embassy in New Delhi.

The following organizations join the mission: Bayer CropScience Vegetable SeedsHoogendoorn Growth ManagementHorti XSLumiforteKoppertMeteor SystemsPrivaVan der Hoeven Horticultural Projects, and Viscon Group.

During the mission, the delegation has visited AgroTie, an Indian grower and training center that was established by an Indo-Dutch collaboration.

A great example of Indo-Dutch collaboration where Dutch technology meets the Indian vision on horticultural training. Very nice to see Dutch technology in the greenhouses there. They have also given us insight into the challenges they face.

– Project Manager Internationalisation & Trade at InnovationQuarter and Rotterdam Partners, Carine Eijkelkamp

The visit to SPAR India provided us with valuable insights on the Indian consumer market. And we had the honor to attend the Bangalore Tech Summit including the opening ceremony. Great to see the state of Karnataka being totally devoted to technology and IT innovation. Our visit to the University of Agricultural Sciences, Bangalore evolved into an interesting discussion on protected cultivation and created a basis for collaboration in the field of educational. Nice visit, good to see an Indian hypermarket and to see how the fresh produce is. Also gained insight into the developments of the Indian consumer market. The day ended with a networking reception hosted by Ewout de Wit, Consul General of the Kingdom of the Netherlands for Southern India, where the basis was laid to network and establish many relevant Indian connections.

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Carine Eijkelkamp

Carine Eijkelkamp

Projectmanager Internationalisering