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Dutch cybersecurity cluster boosts US visibility with successful RSA Conference mission

A group of 30 Dutch organizations participated in a cybersecurity trade mission to San Francisco's RSA Conference & Exhibition from April 23-28. The delegation had a productive week filled with networking, matchmaking, and knowledge-sharing events organized by various entities, including the Ministry of Foreign Affairs, Rijksdienst voor Ondernemend Nederland (RVO), InnovationQuarter, dcypher and Security Delta (HSD). As the Netherlands is recognized as the digital gateway to Europe, cybersecurity is a top priority for the country. By collaborating globally and participating in renowned conferences like the RSAC we can all work towards building a safer online environment.


For the fifth consecutive year, a delegation from the Netherlands participated in the RSA Conference, the world’s largest cybersecurity conference. InnovationQuarter, with the support of Topsector ICT – Dutch Digital Delta, the Ministry of Foreign Affairs and the Netherlands Enterprise Agency hosted a NL Pavilion for the third time, where eight Dutch companies demonstrated their innovative cybersecurity solutions. They were accompanied by the Netherlands Foreign Investment Agency and InnovationQuarter. Watch this video to find out about the services of the eight Dutch cyber security companies and their solutions featured at RSA 2023.


Attic offers an affordable solution connected to Microsoft365 to make SMBs cyber resilient.


Awareways designs the best possible mix of measurable security awareness interventions, tailor-made for your company culture and maturity.


BreachLock offers a fast and scalable Penetration Testing as a Service (PTaaS) solution with an innovative human-led, AI-enabled approach.


DTACT’s simple & automated data analytics solutions provide better business intelligence for daily life & operations.


ON2IT is the only MSSP with Zero Trust as a Service delivering the industry’s strongest protection against cyber threats.


PRODAFT has a proactive cybersecurity approach; this cyber threat intelligence company mitigates threats before they happen.


Reporter’s all-in-one pentest reporting platform is loaded with features to improve collaboration, workflow, reporting & efficiency.


Ubiqu’s remote secure element is the first eIDAS compliant solution which can be retrofitted to any existing application/device.

NL Pavilion showcases Dutch cybersecurity innovations

The Pavilion was inaugurated by HRH Prince Constantijn Van Oranje-Nassau (special envoy to Techleap.nl), Linda Gray Martin (vice president of RSA Conference), and Peter Potman (deputy vice minister of Foreign Trade of the Netherlands).

Vice Minister emphasizes Dutch government commitment to cybersecurity

The mission began with a warm welcome at the Residence of the Consul General in San Francisco, followed by the official kickoff the next morning led by Peter Potman.

Vice minister Potman: “The Dutch government is committed to supporting the growth of the cybersecurity sector through investment in research and development and collaboration with the private sector. Our presence at RSAC provides an unparalleled opportunity for our security experts to engage with a global audience of tech entrepreneurs, investors, and media professionals who share our commitment to digital security. We look forward to connecting with potential partners and showcasing the innovative technologies that Dutch companies are bringing to the table.”

Networking and collaboration opportunities for Dutch cybersecurity firms in San Francisco

During the cybersecurity trade mission to San Francisco, in addition to attending the RSA Conference & Exhibition, the participating organizations also took part in the ECSO Networking Night, which brought together over 200 cybersecurity stakeholders including European founders, US-based buyers and investors, European investors, industry leaders, and ecosystem representatives.

InnovationQuarter and Enterprise Europe Network Nederland also organized CyberMatch 2023, which facilitated matchmaking opportunities, resulting in 140 profiles created by cybersecurity experts from 20 nationalities and 70 successful meetings, supported by 11 regional offices of EEN.

To promote knowledge sharing, an NL Talks event was organized by Security Delta (HSD), Ministry of Foreign Affairs, and the Consulate General San Francisco. The event focused on the question “Turning the Dutch National Cyber Strategy into real action. How to measure progress in cyber resilience?” Several speakers shared their views on how the goals outlined in the NIS2 directive could be achieved.

Meet the Dutch at DEF CON 31

The mission resulted in numerous new connections and business opportunities for the participants. In follow-up, the Dutch will be present at DEF CON, Las Vegas from August 10-13. Sign up now to stay updated on the Netherlands event, and stay tuned for further announcements.

Martine Koole cybersecurity internationalisering InnovationQuarter

Are you ready to be part of the next RSA Conference & Exhibition from May 6-9, 2024 and showcase your company’s potential? These are the experiences of the 2023 participants:

“A perfectly organized, action-packed couple of days filled with fascinating people and inspiring conversations that ignited fresh ideas and experiences that will boost our product and presence for future events! We obtained top-class leads, but perhaps more valuable were the people we met, and the true worth of these connections will unfold over time.”

“Support and enthusiasm feels like a red carpet to showcase our unique offer. The fact the red carpet was actually orange gave the final touch. Traction and results were beyond every expectation.”

“It was a complete rush of excitement to participate in this year’s RSAC. So many great impressions to process, ranging from the fascinating people we met to the inspiring meetings organized by IQ and RVO. We look forward to strengthening our business plan based on this valuable experience and are certainly happy we were able to be part of this fantastic trade mission.”

The Netherlands Pavilion welcomes exhibitors for the upcoming event, where you can connect with influential industry leaders, gain valuable leads, and leave a lasting impact. Don’t miss out on this opportunity as the first spots are already booked.

For more information and any questions you may have, contact Martine, our dedicated representative. Let us help you make the most of this fantastic trade mission. Reserve your spot at the Netherlands Pavilion today and unlock a world of possibilities!

Expanding your security company into the US market: a roadmap for success

Are you a security company looking to expand into the lucrative US market? Cybersecurity missions from the Netherlands to the US are organised as part of the Cybersecurity US 2020-2023 roadmap, a multiyear program aimed at improving collaboration with the US and facilitating entry into the US market. The Roadmap is a multiyear program focusing on trade promotion, innovation, knowledge sharing, and acquisition, with a particular emphasis on IoT, threat intelligence, and data protection. The trade mission to the RSAC and the PIB US is part of this program, designed to help companies enter the market with ease. This program is brought to you by the Netherlands Enterprise Agency, Ministry of Foreign Affairs, Dutch embassy and consulates, InnovationQuarter, and Security Delta (HSD).

Ready to enter the USA cybersecurity market and need help and guidance?

Also check our webpage for more information (in Dutch) about our International market entry programs and other focus countries.

Get in touch!

Martine Koole

Martine Koole

Projectmanager Internationalisering Cybersecurity