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Doing business internationally in the cybersecurity sector

As the digital economy continues to grow, there are increasing opportunities for cybersecurity companies. The Netherlands is working to future-proof cybersecurity by focusing on topics such as the Internet of Things (IoT), threat intelligence, data protection, and more. However, doing business internationally in the cybersecurity sector can be challenging due to the sensitivity of the information involved. Customers have high demands for foreign suppliers of products and services, and building trust can be time-consuming for companies to tackle on their own.

InnovationQuarter can help your cybersecurity company build the foundation of trust and become more successful in your target market faster. We would like to get to know you and your company better in order to provide personalized advice. Based on an introduction to Martine Koole, we will determine how we can best support your company’s international growth.

Martine Koole, Projectmanager Internationalisation Cybersecurity at InnovationQuarter

Based on our knowledge and experience, we currently see opportunities for cybersecurity companies in the following markets: Canada, Sweden, Taiwan, Germany, the United States, and the United Kingdom.

InnovationQuarter invests in regional companies, stimulates innovation and helps foreign cybersecurity companies to establish themselves in the Greater Rotterdam – The Hague area. This region is one of the best starting points to target the European market. Read more about the cybersecurity industry in the Greater Rotterdam – The Hague area. Our internationalisation team helps the regional Dutch cybersecurity sector to expand into foreign markets.

Expanding your security company into the US market: what you need to know

Are you looking to expand your security company into the United States market? The United States is a major player in cybersecurity, with a large market size and significant investments in research and development and foreign investment. Despite the competition, there is a growing demand for cybersecurity solutions due to emerging technologies such as the Internet of Things (IoT) and artificial intelligence (AI).

The Netherlands Enterprise Agency (RVO)Ministry of Foreign Affairs, Dutch embassy and consulates, InnovationQuarter and Security Delta (HSD) have teamed up to create the Roadmap Cybersecurity US 2020-2023, a program that helps companies enter the US cybersecurity market. The Roadmap focuses on trade promotion, innovation, knowledge sharing, and acquisition, with a particular emphasis on IoT, threat intelligence, and data protection.

RSA Conference and Exhibition

One annual activity organized as part of the Roadmap is the Cybersecurity Trade Mission to San Francisco for the RSA Conference. From June 5-10, 2022, a delegation of over 40 companies and government representatives from various Dutch ministries and agencies will travel to San Francisco for the world’s largest cybersecurity conference and exhibition. Under the guidance of InnovationQuarter, the Netherlands will host a pavilion where eight Dutch cybersecurity companies and organizations can present their latest innovations and showcase how they are future-proofing cybersecurity.

To learn more about companies already active in the Netherlands, check out the videos below.






Signpost Six

Group IB

Partners in Business Cybersecurity (PIB) USA

As part of the larger Roadmap Cybersecurity US 2020-2023, the Partners for International Business (PIB) program on Cyber Security in the United States aims to establish a strong presence in the market and build the trust necessary for successful export, leading to better business opportunities.

By working together with niche experts and sharing knowledge and expertise in areas such as securing critical infrastructure against cyber threats, protecting human privacy, and securely managing data, the PIB program makes it easier for companies to enter the US market compared to going it alone. In December 2021, AudittrailSecuredNowRadically Open SecurityZivveraXite Security ToolsEclecticIQCompumatica, Signpost Six, InnovationQuarter, Security Delta (HSD) and the Netherlands Enterprise Agency (RVO) joined the PIB program and signed a covenant and action plan.

These PIB partners will also have the opportunity to attend the trade mission to San Francisco and participate in other conferences and missions in the coming years, such as the International Manufacturing Technology Show in Chicago and a fintech mission to New York. They will also host an incoming mission to the One Conference in The Hague.

If you are interested in joining the PIB program or connecting with the partners, please contact Martine Koole.

Focus industries and sectors

The Dutch cybersecurity sector is focusing on the finance, healthcare, government, infrastructure, and manufacturing sectors in the Chicago, San Francisco, New York, and Washington DC areas. For example, the New York fintech scene presents numerous opportunities for Dutch cybersecurity businesses targeting the US financial sector and market. As part of the Multiyear Roadmap Cyber Security US, Security Delta HSD, InnovationQuarter, RVO, the NL Ministry of Foreign Affairs, and the Consulate-General of the Netherlands in New York organized a roundtable discussion with key players in the New York fintech sector earlier this year.

To learn more about the partners and use cases for security solutions in the US market, visit this special website. These activities are designed to help organizations grow their network and expand their knowledge on the possibilities for doing business in the United States.

Ready to enter the USA cybersecurity market and need help and guidance?

Also check our webpage for more information (in Dutch) about our International market entry programs and other focus countries.