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Doing business internationally in the cybersecurity sector

As the digital economy thrives, opportunities arise for cybersecurity companies. The Netherlands works on future proofing cybersecurity, looking into topics such as IoT, threat intelligence, data protection and more. Doing business internationally in the cybersecurity sector is challenging, because services in this sector often go hand in hand with sensitive information. Customers therefore place high demands on foreign suppliers of products and services. Trust is key and it is challenging and time consuming to tackle this alone as a company and to achieve the required level of trust.

For this reason, InnovationQuarter can help your company in several ways to build this trust foundation and become more successful in your target market faster. We would like to get to know you and your company better, in order to be able to provide the best personal advice. Based on an extensive introduction to Martine Koole, we decide how we can best help your cybersecurity company to scale internationally.

Based on our knowledge and experience, we currently see opportunities for cybersecurity companies mainly in the following markets:

  • Canada, Sweden, Taiwan, Germany, USA, UK

InnovationQuarter invests in regional companies, stimulates innovation and helps foreign cybersecurity companies to establish themselves in the Greater Rotterdam – The Hague area. This region is one of the best starting points to target the European market. Read more about the cybersecurity industry in the Greater Rotterdam – The Hague area. Our internationalisation team helps the regional Dutch cybersecurity sector to expand into foreign markets.

 

Martine Koole, Projectmanager Internationalisation Cybersecurity at InnovationQuarter

Taking the plunge to the USA market

Author: Security Delta (HSD)

A lot of security companies have international ambitions to expand and like to find out what their opportunities are. They often have the USA Market on their top 3 list of countries to explore. The reason for this is that the United States is one of the largest players in cybersecurity, in terms of market size, investments in research and development and foreign investment. And despite the fierce competition in the USA, the demand for cybersecurity solutions continues to grow as trends such as IoT and AI foster the need for digital protection. How can organisations get there and make their breakthrough?

The Netherlands Enterprise Agency (RVO)Ministry of Foreign Affairs, Dutch embassy and consulates, InnovationQuarter and Security Delta (HSD) are fully committed to assisting companies doing business in the United States and initiated a Roadmap in 2021. The Roadmap Cybersecurity US 2020-2023 is a “multiyear programmatic approach to cybersecurity US”. By joining forces companies can enter the US cybersecurity market. The roadmap bundles existing activities aimed at the US-market and supplements them with new ones. The roadmap focuses on trade promotion, innovation, knowledge sharing and acquisition. looking into topics such as IoT, threat intelligence and data protection.

RSA Conference and Exhibition

One of the activities that is organised every year is the Cybersecurity Trade Mission to San Francisco (RSA). From 5 until 10 June 2022, an economic mission is set up for the RSA Conference. We will be traveling there with a delegation of over 40 companies alongside a significant government representation from multiple Dutch ministries and agencies. During the world’s largest cybersecurity conference and exhibition, the Netherlands, under the guidance of InnovationQuarter, will host a pavilion where eight Dutch cybersecurity companies and organisations present their latest innovations, showcasing how they future proof cybersecurity for the challenges ahead.

Watch the videos below and learn what companies are already active in the Netherlands.

Breachlock

Awareways

ON2IT

Briddge

EclecticIQ

Signpost Six

Group IB

Partners in Business Cybersecurity (PIB) USA

Also, part of the larger Roadmap Cybersecurity US 2020-2023 is the Partners for International Business (PIB) program on Cyber Security in the United States. The PIB-program, officially heralded in March of this year, aims to collectively localise itself in the market and acquire the required high level of trust necessary for successful export, eventually leading to better business opportunities.

From experiences with other PIBs a structural long-term collective business development is a desirable approach. By taking a unified approach with niche experts and sharing knowledge and expertise in, amongst others, securing critical infrastructure against cyber threats, protecting human privacy, and securely managing data, access to the US-market is more approachable than taking the plunge alone. For this PIB, AudittrailSecuredNowRadically Open SecurityZivveraXite Security ToolsEclecticIQCompumatica, Signpost Six, InnovationQuarter, Security Delta (HSD) and the Netherlands Enterprise Agency (RVO) have joined forces and signed a covenant and action plan in December 2021. This group of PIB-partners also has the opportunity to attend the trade mission to San Francisco. Besides the RSA, the partners will also visit and join several conferences and missions in the coming years like International Manufacturing Technology Show (Chicago), a Fintech mission to New York and host an incoming mission to the One Conference (The Hague).

Interested in joining the PIB-program or connecting to the partners? Please contact Martine Koole.

Focus industries and sectors

Based on several market analyses and discussions, the Dutch cybersecurity sector now has it focus on finance, healthcare, government, infrastructure, and manufacturing in the areas of Chicago, San Francisco, New York and the greater Washington DC area.

The New York Fintech scene for instance is booming and full of opportunities for Dutch cybersecurity businesses that (wish to) target the US-financial sector and market. For this reason, and as part of the Multiyear Roadmap Cyber Security US, Security Delta HSD, InnovationQuarter, RVO, the NL Ministry of Foreign Affairs and the Consulate-General of the Netherlands in New York have organised a roundtable discussion with key players in the New York Fintech sector earlier this year.

Find out more on this special website showcasing partners and highlighting several use-cases for security solutions on the USA market.

With all these activities we are aiming to help organisations grow their network and expand knowledge on the possibilities for doing business in the USA.


Ready to enter the USA cybersecurity market and need help and guidance?

Please contact Martine Koole. Also check our webpage for more information (in Dutch) about our International market entry programs and other focus countries.