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High-tech Horticultural Innovation Tour 2025
Experience the heart of European horticultural innovation – in just one day
With its strategic focus on high-tech horticulture, Zuid-Holland is not just maintaining the Netherlands’ legacy but enhancing it. Companies here are leading the development of innovative sensor techniques that can improve quality, predictability and yields of healthy food. In 2024, the High-tech Horticulture Innovation Tour brought together 45 entrepreneurs from 25 top international companies for a dynamic day of discovery in Westland – a key area within our region known for its cutting-edge agricultural research and development.
On 12 June 2025: join us on the final day of Greentech Amsterdam for an exclusive, full-day innovation tour through the beating heart of high-tech horticulture in Zuid-Holland. In just one day, you’ll visit top R&D hubs, meet key innovators, and explore the technologies shaping the future of sustainable food production:
- 🔬 PROOF Westland & HortiTech – hear from Harmoniz on creating joint R&D facilities, followed by an inspiring guided tour of the high-tech environment.
- 🌍 World Horti Center & HortiHeroes – visit the international hub for horticultural knowledge and innovation. Tour the Vertify research facilities and meet the rising talent at HortiHeroes during a lunch session with stories from this innovation and talent hub.
- 🤖 Delphy, Wageningen UR & HortiScience Innovation Center – witness the leading R&D hubs using robotics, AI, and smart growing techniques to make farming more efficient and sustainable.
Why attend?
- Explore top-tier R&D facilities and see innovation in action
- Meet industry leaders & peers from around the world
- Discover business opportunities in one of the world’s most advanced horticultural ecosystems
- Connect to talent, research, networks and funding in a single day
Program snapshot and registration
🕗 08:00 – 20:00 | From Amsterdam to Westland, Naaldwijk and Bleiswijk – including networking lunch & optional dinner in The Hague
View full itinerary upon registration.
Organized by the regional economic development agency InnovationQuarter and the Netherlands Foreign Investment Agency,
Ready to scale in Europe’s leading horticulture hub? Join the tour and start building your network in Zuid-Holland today.
“We try to make the landing as smooth as possible by connecting you with the regional ecosystem.”
Maarten Hermus, Account Manager Foreign Investments
What companies say about the High-tech Horticultural Innovation Tour 2024 edition
“This was a very well organized and optimized day for me, as in a very short time we got the chance to discover key research centres of Westland area. Time is very precious for me as a CEO, so the format was great.”
Nicolas Salmon, CEO of AISPRID, winner of the Robot Challenge at Greentech 2024
“It’s amazing to witness the remarkable results achieved through collaboration within the horticultural industry, in the Westland region. The open cooperation in the Netherlands is truly something to be proud of, and I saw this firsthand during the Hightech Horticultural Innovation Tour.”
Don Cronin, VP of Sales iUNU
“The tour was incredibly informative and interesting. It sparked several ideas for potential collaboration with the Dutch market. The knowledge gained is priceless, and the connections made are invaluable.”
Matan Rosenfield, CEO of XtrION
Download the Guide to hightech-horticulture in Zuid-Holland
Discover partnerships and networks organisations, international companies that already have set up shop in our region, funding and incentives and talent and recruitment.
