Cybersecurity trade mission to San Francisco (RSA Conference 2023)

In 2022, the largest Dutch delegation in the history of the RSA Conference & Exhibition participated in a successful trade mission under the guidance of InnovationQuarter and in close cooperation with Security Delta (HSD), the Netherlands Enterprise Agency (RVO), Ministry of Foreign Affairs, and the Consulate General of the Netherlands in San Francisco. The next trade mission to the RSA Conference #RSAC2023 will take place from April 23-28, 2023.

Read more and check out the InnovationQuarter vlog for a glimpse of RSA 2022:

The Dutch delegation, consisting of 43 organizations, was the largest national delegation at the RSA Conference. At the Holland Pavilion, several of the participating partners exhibited their products and services. The delegation was welcomed with networking drinks at the residence of the Dutch Consul General in San Francisco, marking the beginning of a week full of new connections, insights, and potential partnerships. The organizers consider the week to be highly valuable, as it brought together public and private stakeholders from the Dutch cybersecurity sector and facilitated mutual acquaintance, knowledge sharing, and collaboration.

The 2022 edition of the trade mission to San Francisco received an average rating of 8.2 out of 10 from participants, and 88% of the over 120 members of the delegation indicated that they would like to participate again in 2023.

Watch the testimonial video:

There are several benefits to participating in this trade mission, including:

Great exposure and numerous networking opportunities
The opportunity to meet with a wide range of stakeholders, including C-level executives, corporates, and governments
Facilitated access to the US market
The chance to showcase your products and services at the Dutch Pavilion and generate attention as a leader in the cybersecurity industry.

Renting a stand at the Netherlands Pavilion
Sponsoring an event or activity
Participating in the conference as a speaker
Joining the mission delegation

Based on evaluations, it was determined that support in preparation (such as pitch training and mutual matchmaking) is necessary. As a result, all participants are invited to attend pre-events in The Hague before the trade mission.

During the trade mission, there will be a variety of networking meetings, exhibitions, company visits, and knowledge sessions. The mission program for 2023 has not been finalized yet, but based on the positive feedback, it is expected to be similar to previous years. You can see examples of past programs in the downloads below.